The company designs and manufactures passive anti-photo-radar defenses. The company has rapidly grown into the world’s largest manufacturer of passive anti-radar and anti-red-light camera products. Its products have received a great deal of accolades and have been independently tested by Fox TV Stations and automotive magazines.

THE PROBLEM

Media coverage created a domino effect in proving PhantomPlate as the most effective solution in the world. The domino effect of news stories on TV created a huge demand for its products. Thus, the client wanted a website that communicates not only the effectiveness of the product but also able to expand the sales strategy through expanded dealership and affiliate network.

THE SOLUTION

• Redesign the old web design with ease of navigation, streamlined shopping cart, media archive (with streaming capability) and a section where dealers and affiliates can sign up to sponsor the products for sales.
• Media compilation for over 10 TV coverage stories and over 20 articles on print media from across the globe.
• Graphic images were formatted both for web and print
• Use print packages to supplement the expansion of dealer recruiting
• Ad design in Newspapers (Baltimore and Washington City Papers) and Magazines such as Popular Mechanics, Car & Driver, Cycle World…etc.
• Leverage traditional print marketing tools such as sales presentation folders, posters, DVD authoring for trade shows and also

THE RESULT

• Traffic to the website quadrupled, sales conversion rate showed significant improvement to 1:150 conversion rate
• Dealer network expansion spans to 18 countries in 5 continents.
• Affiliates increased from 30 to 180 in just 6 months